I’m a designer with expertise in brand identity and a growing
passion for motion design. My work explores how systems,
visuals, and movement create meaningful brand experiences. I
love building brands from scratch, shaping design systems,
typography, logos, illustrations, and motion.
Through
education and real-world projects (some beyond academia), I’ve
treated design as a tool for storytelling, structure, and
interaction. I’m particularly drawn to how motion enhances brand
identity with clarity, emotion, and playfulness.
I
approach design with a mix of structure and experimentation,
refining ideas while infusing personality and expression.
Throughout my education at DSKD, I worked with both fictional and real-world cases, some of which have been implemented in practice. I am truly grateful for my university for giving me the opportunity to express myself through design.
Through the process of creating my own brand identity, I discovered a clear interest in motion design and chose it as my next specialization. I intend to transfer my broad foundation in design methods and principles into motion design for brand identity.
At my university, DSKD, we were given fictional brand identity cases, and that’s where I discovered my love for building complete brand universes. I enjoyed everything from creating detailed design guides with precise instructions for maintaining a design system, to designing logos and illustrations.
In the Service Design course, I learned about service blueprints and backstage processes. My team and I worked on a case aimed at improving Bilka’s service by designing a playful learning app for children to help their parents with grocery shopping, exploring the role of play in modern design.