This project is a redesign of Aarhus Universitet, where I developed a new visual identity under the name NORDEN. The name change was used as a concept to explore how a university in Denmark could present itself as more open, international, and modern.

My workflow focused on building a strong but flexible identity system. I started with the logo and grid-based forms inspired by modernist and Bauhaus principles, then developed a color palette that works for both digital and print, followed by typography with two wordmarks — a sans serif for global and digital communication, and a serif for print and formal use.

The project also includes rules for layout, tone of voice, image style, and color balance to ensure the identity stays consistent across different platforms.