The client gave us complete creative freedom and asked for our interpretation of the story behind their music. We spent several days analyzing the entire song, discussing its themes and emotions to understand what it was truly about and how we could visualize it in a compelling way.

Uden Ord also shared a few sources of inspiration, which we took into consideration, most notably the animated podcast series The Midnight Gospel.

We aimed for a mixed-media aesthetic, creating a visual universe that feels as though everything is physically cut and assembled by hand, like a large, layered paper collage brought to life.